News - British Heart Foundation Campaign 2011
The Big Donation 2011...
July 2011
PMW is working closely with The British Heart Foundation (BHF), helping the charity to generate publicity and increase donation rates.
Heart disease claims the lives of over 250,000 people every year, and we are proud to support the BHF in reducing the number of people suffering with the disease. Our biggest campaign with the BHF involves running the Big Donation Shopping Centre scheme from August through to October.
The scheme is aimed at encouraging shoppers to donate items of good quality
that they no longer use. We encourage local communities to join together and donate a whole range of unwanted items, which can then be distributed and sold at the many BHF charity outlets. Every penny of the proceeds made from the donated items will is directed at fuelling the nations fight against heart disease.