TradeMark is a window company that stands out from the crowd. They don't cold call or pressure sell, but how can you tell if they are telling the truth when they give you a quote? In a survey conducted by PMW on behalf of TradeMark, window salesmen came out particularly low on the trust scale. So how do you illustrate that TradeMark is different? Simple, you give all their salesmen a lie detector. This unique idea generated significant national and local PR coverage for TradeMark and established them as the good guys of the window industry.